"Internet + Full Customization" Turning Point In Chinese Clothing Private Market

Data show that in 2016, China

The scale of clothing market is 102 billion 200 million yuan, and it is expected to reach 200 billion yuan in 2020.

2016-2021 years, private custom garments will usher in an inflection point.

China's apparel customization market is showing rapid growth.

In the past thirty years, China's garment industry has undergone comprehensive industrialization, rapid economic growth, population explosion, mass production and mass consumption to the nationalization of the whole country. People's pursuit of personalization, branding and differentiation is becoming increasingly evident.

With the advent of the era of consumption upgrading, simple clothing purchasing methods can no longer meet the diversified needs of people.

In the era of more and more respected personality, customization is destined to become a necessity.

Customization is the trend of garment industry

In the field of clothing, speaking of customization is actually not new.

Many years ago, our clothes were all made up individually, but now the customization is no longer the manual and time-consuming tailor made in the past, but based on the intelligent design and personalized production scale customization under the Internet big data.

The consumption potential of the customized clothing market is huge compared to the traditional one.

Because the traditional clothing industry is facing huge inventory, expensive shop rent, and the payroll of the service staff.

Because of the change of market demand, the young and financial middle class hope to achieve personalized dress appeal through customization. The mass production mode is not feasible. Therefore, traditional supply customization, obviously, can not meet the market demand regardless of the supply capability, the finished product efficiency or the personalized clothing pattern.

At present, the domestic consumer market is facing diversified changes. The middle class with more than one hundred million people has become the backbone of the society and the foundation of our country.

This group is healthy, positive and ideal, and is willing to sublimate the value of life.

The new generation of middle class pays close attention to healthy life, promotes the consumption of quality and connotation, and has their own consumption attitude. The change of their consumption ideas will bring about the change of the whole consumption pattern and the old and new brands.

Starting from the market demand, we build the O2O mode of "Internet full customization", connecting consumers, DIY platforms and supply chains, and forming a one to one volume, professional image design, one person one edition, ready to order, quick cutting and quick custom-made trading closed loop, which is the development trend of the future garment industry.

The "new" method of traditional custom industry

"Under the tide of the Internet, the brand and word-of-mouth of service industry are more important.

"

MENS founder Bai Yongping said.

The convenience, comfort and individual needs of consumers in the whole shopping link, and the establishment of closed loop service before and after sale, can greatly enhance the accuracy and efficiency of the online DIY platform that connects consumers and manufacturers.

On the other hand, the new service mode of offline stores has also been formed. It breaks through the traditional clothing store's unable to meet the growing personalized needs of consumers. From shopping guide recommendation to listening to user needs and tailored design, it provides consumers with fit, fit and comfortable clothes.

Upgrading image and upgrading service as the core

Bai Yongping said, "MENS is still a product. First it is a platform, not just a product brand. The core of this platform is to excavate the excellent DNA of Chinese men. Through the Internet big data technology and professional design team, help Chinese men quickly turn these excellent DNA to the outside world, and dressing is the first step.

In fact, MENS is not only a garment, but also an exclusive personal image. "

Image upgrading

It is based on the different demands of customers, digging and amplifying the intrinsic image elements of customers, carefully selecting and reconstructing the more than 100 design elements, and finally giving a complete set of image upgrading solutions to help customers express themselves better.

The foundation that cannot be shaken: quality is king.

Customization should not only take into account standardization and scale, but also perfect combination of volume, technology and aesthetics.

Although the technical problems of mass customization can be solved by intelligent factories, the real customers can not only make their products the best, but also need to infiltrate the customized culture continuously to consumers.

As far as clothing itself is concerned, it involves many links, no matter which link, we must not underestimate it.

The best quality fabric suppliers, first-class technology manufacturers, and even every volume designer and designer should be checked by Bai Yongping himself.

And in accordance with the specific volume, design, tailoring, sewing and other production links, strict quality and strict quality control system is adopted.

One

The core value must be to make products and services very good first, and secondly, to create incremental and activate stock.

For this reason, Bai Yongping and his team devoted three years to the quality and quality.

"Therefore, customer experience and feelings, customer stickiness and loyalty, customer participation and interaction participation, platform service and product quality, unified management of output standards and standards, and personalized products of all categories are the links that we need to strive for.

MENS founder Bai Yongping said.

Internet technology as a breakthrough

With the help of new technology, we can accurately find the appropriate dressing styles and colors for customers, and then provide the customers with exclusive image reports combined with the personalized and personalized suggestions made by professional designers to meet customers' needs.

In addition, rely on

Technology, to explore new models suitable for customized industries, to complete the Internet and scale customization of C2M mode from users directly to factories.

Bai Yongping, founder of MENS Shang pin, said: "relying on the strength of science and technology, we have completed the self-developed DIY operation platform, which can be directly linked to the factory database from the front shop order, and the factory can automatically identify the size, version and personalized needs of customers, automatically print, and quickly enter the production system.

From the order to get the finished product, the fastest is only seven days. "

MENS Shang pin was founded in 2014. It was the time when the Internet began to surge in China. Bai Yongping, founder of Lenovo, came out of the IT giant after many years of Lenovo work. Now he has begun to customize men's clothing. He has no experience in the field. Bai Yongping seems to have nothing to do with it.

With the use of Internet technology, MENS has realized the rapid pformation of the traditional customization industry, and has been able to provide customers with more convenient, fast and accurate services.

With the spirit of traditional custom-made products and craftsmen as the soul of the brand, the Internet as the weapon of high and new technology, and in the rapidly developing custom industry, Chinese clothing enterprises will surely be able to break out of their own world.