Luxury Goods Are Coming To An End In China With High Growth And High Profits.

Besides LV, many luxury brands have begun to adjust to Hua men shop.

In the first quarter of this year, luxury goods store seems to have started in China.

According to institutional data, the number of Prada stores in China is currently 33, down 30% from 49 in 2014, and the number of Armani stores has dropped from 49 to 44.

The number of Chanel stores is 11, only half of the shops are the most. Hugo Boss stores 7, and Burberry closes 4.

Industry analysis, in the next 1 to 2 years,

The number of outlets may be increasing.

The fastest time for luxury stores to open in China is around 2008 to 2012. At present, the number of new luxury stores in the Chinese market is 47, and the number of new stores in 2012 is 280, which has dropped to 100 in 2013.

Bain's "global luxury market monitoring" 2015 spring report points out that luxury goods

2015 will be at a standstill, and luxury income in mainland China will be reduced by 2% to 4%.

According to reports, the most important reason for closing stores is China.

Slowing down, anti-corruption campaigns in China, a large number of Chinese consumers going overseas, especially Japan and European consumption, have led to the luxury market's dilemma, which means that luxury goods may end in China's era of high growth and high profits.

Of course, there is also a most important factor. In the past two years, with the change of interest rates, the price difference between luxury goods is increasing.

The figures show the most. The US foreign exchange administration said that overseas consumption of Chinese tourists in 2014 was about US $165 billion, up by more than 28% over the same period last year.

According to Amazon statistics, from January to September this year, Chinese consumers' overseas orders in the Amazon grew by nearly 10 times over the same period last year.

Benefiting from the mad rush of Chinese tourists, LV recorded a 10% decline in the first quarter, and the Japanese market rebounded sharply in the two quarter, with an organic growth of 34%.

The US and Western European markets also benefited from Chinese tourists, with an organic growth of 11% and 12% respectively in the first half of the year.