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How To Protect The Brand Management?

2015/11/5 14:41:00 42

Brand ManagementSupply Chain SystemClothing Brand

 

Recently, One Jeanswear Group Inc. has chosen the Centric 8 PLM product life cycle management (PLM) platform for many of them.

Brand management

Provide strong protection.

One Jeanswear group formerly known as Jones Jeanswear Group, located in New York, is a prestigious professional denim garment enterprise. Its brand owns many brands, such as Gloria Vanderbilt, l.e.i, Bandolino, Jessica Simpson (authorization license), Bandolino, Group, and so on.

As the company CEO Jack Gross said, the company has always been committed to becoming a world-class supplier of all jeans consumption.

The Centric 8 PLM platform will be used for all brands and all types of products under the group to improve efficiency, and to coordinate the various functional departments to cope with complex product lifecycle management.

When it comes to One Jeanswear's global production base and its offices, Gross said.

"We are a company that needs close cooperation with factories and overseas partners, so we need to adopt the most advanced technology to help us accomplish this task.

So we found Centric. "

After recognizing the need to adopt a unified system to manage multiple brands and OEM production processes, One Jeanswear has invited many PLM

Software vendors

For a detailed demonstration, and conducted many consultations.

"We have invited a number of software vendors to demonstrate their software and professional services one by one," said Manuel Ochoa, vice president and PLM project leader of the company's supply chain system.

In terms of the most critical business objectives put forward by our Steering Committee, Centric Software is obviously better.

These aspects include purchase and sale planning, technical specifications, material management, procurement and quality assurance functions.

In addition, its flexible application will enable us to get more investment returns. "

Convinced of the strength of the Centric Software PLM team, One Jeanswear also adopted Centric enterprise and Style Management Suite (Centric Enterprise and Collection Management) to further strengthen its sales team.

Centric president and CEO Chris Groves think: "for the clothing industry, product development and brand building is extremely important, and for One Jeanswear, such a brand of such a wide range of enterprises is even more so.

"We firmly believe that Centric 8 will help them build up their competitive edge and hope to work together to accomplish this important strategic task."

One Jeanswear Group

One Jeanswear Group is a famous global fashion company. Its brand and products are very rich.

The main business links of One Jeanswear Group include garment design, product development and innovation, technical support, fabric procurement, marketing, material purchase and sale, and global sourcing.

The brands of One Jeanswear Group include: Gloria Vanderbilt, l.e.i, Bandolino, Jessica Simpson (authorized operation), Code Bleu, Simpson, Vanderbilt, cable, Vanderbilt, and so on.

One Jeanswear Group sells products through various channels, including department stores, wholesalers, e-commerce and so on.

Centric Software, Inc.

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It has also been named one of the world's top 100 Private Companies Red Herring.

Centric is a registered trademark of Centric software company.

Other

brand

And product names belong to their respective owners.


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