Fang Jianhua, A New Book From Emann, Seeks Partners For Emann.

Fang Jianhua's debut, slow life and fast business, will be on sale at the end of December. Fang Jianhua said that the original intention of writing this book is to let the world have no hard to do brand, so the book introduces in detail the development process, the various problems encountered, and various practical contents.

Fang Jianhua said frankly, Yin man hopes to create the best influence of the fashion ecosystem. This book hopes to provide reference for more people who want to make brand, and also hopes that the designer with ability can see this book and cooperate with EMMAN.

"We have already developed many new brands, and we may introduce international brands in the future." Fang Jianhua pointed out that he hoped to find collaborators with brand spirit and brand dreams, and hoped that their brands or design products would have a unique style for a specific group of people.

Regarding the introduction of international brands, Fang Jianhua said that he would not cooperate with luxury brands and super brands, but would choose characteristic designer brands. At present, the brand of cooperation is mainly related to clothing category, and the expansion of other categories is not the focus at the moment.

Fang Jianhua pointed out that the key to developing new brand is "making one into one". "We don't care about the number of brands, but we hope to achieve more brand dreams. Our life has been successful on the left, and we have succeeded in the first language. In the future, we hope that the new brand will also develop well, not to expand the number of brands. "

In addition, Fang Jianhua revealed that in 2014, Yin man will complete the acquisition of the autumn brand, and in the first quarter of 2015, a new autumn will be seen.

About new books, Fang Jian Hua Introduction: "we have almost made the brand strategy, brand landing, brand communication and some ideas and management methods all public. In the Internet era, we really want to share the spirit. "

The new book also reveals his thoughts on the future direction of development. There is a link between Muji and UNIQLO. For this reason, Fang Jianhua explains that Yin man has begun to extend to shoes, babies, accessories and other categories. This multi category mode has something in common with Muji, but it doesn't make so many products as Muji. "We are focusing on the concept of slow life, so the expansion of future categories will also be in this concept. We may make products from home and home textile categories."

Liu Qiongxiong, co-author of the book "City Pictorial" COO, believes that Yin man is like an Internet brand between the two brands. "

　　 Between Muji and Uniqlo Between

We have developed shoes, bags and accessories. We are extending these products. But our products are all things that cotton and hemp live slowly, but they will not do things that are too miscellaneous in UNIQLO products. We may have home furnishing and home textile products. And pottery.

But we will not be like. MUJI There are so many categories. We also have a slow life series. This slow life series is fundamentally different from UNIQLO.

UNIQLO does very well in basic products, but our products are different from UNIQLO. We just do things that are suitable for slow life.

And Muji have their own development routines, but we have their own characteristics. We are not going to imitate Muji. We are making things slow for indman. A brand of slow life between imprint and UNIQLO.

Fast business, in recent years, our development is very fast, our personnel and sales scale, as well as our influence, is relatively fast, much more than traditional brands.