Nike Price Management Chaos Children Dealer Dealers Privately Raise Prices

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The price of most Nike children's wear shops in Guangzhou market is generally higher than the official price of about 10%. In recent days, the reporter has visited 4 a href= "//www.sjfzxm.com/news/index_c.asp" > Nike < p > children's wear stores in the city, and found that 3 of them have raised their own prices, ranging from 8%-11% to 8%-11%.

In this regard, there are sports a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > dealers pointed out that many sports brands, especially the international brands have unified tag price, and strictly control prices, the dealer's above practices are privately raised, and at the same time, Nike company's price management system problems.

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< p > the price of the thin cotton suit with a model of 506737 is priced at 659 yuan, which is 10% higher than that of Nike's official price of 599 yuan.

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< p > < strong > material: Nike children's wear dealer sells privately and sells less than /strong > /p >

< p > according to the above informed sources, the prices of children's clothing, children's < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > sold by most of Nike children's wear stores in Guangzhou are all operated by dealers in black box, which is generally higher than Nike's official price limit.

The person familiar with the matter also presented to reporters a "Nike winter product catalog 2012 - children's clothing" from Nike.

The reporter saw that the catalogue showed in detail the pictures, models, colors, characteristics and prices of Nike children's wear 2012 winter new shoes, < a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a > backpack and so on.

The internal page of the catalog shows, "this directory is the internal information of Nike, which is only authorized for dealers to order futures."

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< p > the person familiar with the matter said that the price list was provided by Nike to the authorized dealer, which is the basis for the latter to make public pricing.

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< p > < strong > survey: 3 of the 4 shops increased the price 8%-11% < /strong > /p >

< p > according to the price list of winter products for children in Guangzhou, the reporter visited 4 Nike children's wear stores in Guangzhou, and found that 3 of them did not mark the price according to the price list, but secretly increased the price of 8%-11% for sale in 8%-11%.

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< p > at the Nike children's clothing store in a shopping mall on the ring road, the reporter saw a model of 506737 thin cotton dress marked 659 yuan, 10% higher than the official price of Nike 599 yuan.

In the Nike children's clothing store in a shopping mall in Zhujiang New Town, the reporter saw a model of BA4372 for a knapsack marked 269 yuan, 8% higher than the official price of 249 yuan.

Another 433250 knitted jacket is priced at 329 yuan, 10% higher than the official price.

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< p > in addition, in the Nike children's clothing store in sports west, the reporter looked at the price of 5 thick cotton clothes, knitted pullovers and down jacket, all higher than the official price of Nike by 10%.

One of the 535921 models is priced at 699 yuan, which is 11% higher than the official price of 629 yuan.

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< p > in the above 4 Nike children's wear shops, only one shop on Tianhe Road is fully priced in line with the official price given by Nike.

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< p >, after inquiring about the address of the above Nike children's wear shop, the reporter realized that the Nike children's wear shop which raised the price belongs to the authorized cooperative dealer of Nike children's clothing -- good child group.

In a good boy's official flagship store, the reporter saw such an introduction: "good kids group work together Nikekids (Nike children's wear) to focus on providing high-quality, multi-functional personalized sports and leisure products for 0-16 year old Chinese children. The products include < a href=" http:// www.sjfzxm.com/ "target=" _blank "> clothing < /a > footwear, socks, ball games, sports backpacks and so on.

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< p > < strong > industry: "Nike company has price management problems" < /strong > < /p >

"P," a person familiar with the matter said, Nike signed an agreement with its authorized dealers for children's wear, and the ceiling price for Nike's children's wear products was set.

If the discount is promoted, the dealer should also guide the price.

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A p dealer, a local sports brand dealer, told reporters that in general, international sports brands had a unified tag price, and strictly controlled prices. Dealers' sale was certainly not normal.

"According to the practice of the industry, the price of sportswear products may be different, some sixty percent off get the goods, and some half off get the goods, but the retail price must be implemented by the manufacturer's unified pricing.

The dealer's private price increase violates the pricing policy of the manufacturer, and on the other hand, it reflects the problem of the management of the price system of the manufacturer.

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< p > a sports brand clothing discount shop official said that although the sales price of different distributors in different regions may be different, the price of the same area should be consistent even if different distributors. Generally speaking, the international big brands will control better, "the situation of different prices in the same area is indeed rare."

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< p > "normal manufacturers do not allow dealers to raise their prices privately, which will affect the image of < a href=" //www.sjfzxm.com/news/index_f.asp "> brand < /a >.

If the price increases are found, consumers can complain to the headquarters of the brand and demand the return of the balance.

Ma Gang, an independent commentator, told reporters.

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