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National Enterprises Such As Shoemaking Should Be "Global To The World"

2008/6/5 0:00:00 10355

Shoemaking Enterprises

Recently, the "global VIP lecture hall" is being opened again. Professor Jiang Bing, a professor and founder of the Yangtze River Business School and a doctor of University of Alberta in Canada, came to Chongqing to analyze the new vision, new thinking and new strategies of the national enterprises in face of global competition.

He suggested that the development of Chinese national enterprises should have a global perspective.

National enterprises need to "take the doctrine". Professor Xiang Bing said that China's national enterprises are in a good development trend, but they all have a core weakness, that is, their vision is not enough.

"Our national enterprises are always coping with the whole world with China, but the world's big multinational enterprises are coping with the whole world with the whole world."

He said that Chinese enterprises are sometimes too "stubborn" and overseas investors always like to emphasize that they are Chinese "national enterprises", but this is actually not good for overseas development.

"IBM is a large multinational company. At present, their R & D base is in India, and the human resource center is in Guangzhou, China."

Xiang Bing said that these big companies, as long as they are multinational corporations, always emphasize localization, emphasize that they are not the enterprises of any country, but the whole world, which is more conducive to development.

Enterprises must have core competitiveness. "China's enterprises are winning by output, and lack of core competitiveness."

Xiang Bing said that the core technology of minority enterprises is very few, and the most common competition mode is the price war.

Chinese enterprises feel too good and too assertive. After large quantities of production, in order to compete, they only export prices at home and export products that are badly damaged and can not be sold. After exporting, they put forward "anti-dumping".

"This is a vicious circle. State owned enterprises should independently research and master core technologies so that they can have core competitiveness."

The service industry is the development trend in the future. At present, China's service industry, including communications, medical and health, media and so on, accounts for 41% of the total GDP in the country, while in the United States, Europe and other developed countries, the service sector accounts for more than 80% of GDP.

At present, the pillar industries in China, especially the export industry, are mostly non mainstream industries, such as socks, sports shoes and so on. The profit margins are very small and easy to cause foreign anti-dumping accusations. But what our enterprises need to change urgently is to seek breakthroughs in the mainstream industry and the mainstream market, so that not only the profit margins are much larger, but also it is not easy for foreign countries to feel threatened.

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