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Children'S Shoes And Clothing Cartoon Era Is Coming To An End?

2008/6/4 0:00:00 10417

Shoes And Clothing

In the men's and sports brands gathered in Quanzhou, the children's products industry has not attracted much attention, but there is no doubt that this industry is growing rapidly.

Our children's products industry covers children's wear, children's shoes, toys, stationery, food, bags and so on.

According to the data, only one city in Nanan has an annual output of over 100 million pairs of children's shoes, with an output value of more than 4 billion yuan.

In this regional market, there are already famous enterprises such as Wan Tai Sheng and gang Deng, which are competitive in China. Nanan Hong Lai is known as "the capital of Chinese children's shoes".

In the children's wear, Green, Bao de and other leading enterprises have emerged. The children's clothing gathered in the area of Feng Ze, which has become an important production base for children's clothing in China. The output value accounts for 20% of the same industry in the whole country.

No one can deny the cartoon age that Chinese children and teenagers have gone through. At the same time, Adou Ki, Altman, Mickey Mouse and other cartoon images also occupy the children's products industry. Almost all children's wear and children's shoes are made of cartoon and brand.

However, after a few years of popularity, some enterprises have found that cartoon image alone is not enough to win the world.

At present, children's industry is facing a common proposition of doing well in the domestic market. Some enterprises have begun to abandon the old concept of "cartoon can sell" instead of focusing on brand management.

This is a brand new starting line, not only for quality but also for personality and novelty.

"Children's life hall" came into being under such a background.

Because of the emergence of the "living hall" terminal mode, children's shoes, children's clothing, toys and bags are being integrated into one roof.

In fact, this is the advantage of the children's products industry in Quanzhou. In other parts of the country, it is difficult to find a region like Quanzhou that has such a perfect chain of children's products industry. If the chain is perfectly integrated, the children's products industry in Quanzhou will be able to shine with amazing charm.

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