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The "Cultural Power" Of China Fashion Conference Is Directly Related To The Soft Power Of The Soul.

2011/10/22 14:42:00 35

At 9 a.m. on October 21st, the parallel conference of the Chinese clothing Convention "the power of culture -- direct to the soul.

soft power

"At Beijing International Hotel Convention Center.

In the conference, experts from various fields, including science and technology, film and television, media and management, expressed their views in culture and jointly contributed to the development of China's garment industry.

Xie Guorui, President of BlackBerry China

Wang Zhongjun, chairman and CEO of Huayi Huayi Brothers Media Corp

Sina deputy editor in chief, Ms. Wen Jin

Weekend pictorial life version director Ye Xiaowei

blackberry

A new cultural phenomenon, "with the development of technology, the distance between people has been drawn closer"; Wang Zhongjun, chairman and chief executive officer of Huayi Huayi Brothers Media Corp, believes that the development of Chinese clothing industry is a very important external force from the perspective of film and television: "if China can really produce several or more than a dozen high-income models, it will be more ingenious in pulling the industry"; Ms. vice president of sina, Ms. Wen Jin, focuses on micro-blog's role in promoting cultural development and brand building -- "micro-blog is actually a product of life"; Ye Xiaowei, director of life magazine of weekend pictorial, has analyzed the cultural factors to enhance the brand of luxury brands abroad, "there is no clear boundary between contemporary art and fashion". China President Xie Guorui talks about the development of technology from the field of mobile intelligent terminals.

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new technique

The revolution has brought new ways of communication, and the new ways and new ways to enhance the brand by cultural elements have attracted more and more attention, but the traditional way can not be ignored.

He Haiming, deputy director of CCTV advertising management center

Director He Haiming, combined with his work experience, introduced the successful experience of the major clothing brands, and extracted the cultural factors of brand success: "Bosideng locked in the weather forecast for 10 years in CCTV, which means that the brand communication is persisting;" Jin Ba concentrated on the jacket for 30 years, and locked in the boxing tournament for 9 years. This shows that the brand communication wins the attention; the Hai Lan House locates the men's wardrobe, puts forward two times a year instead of many times, and locks the high-end financial column "dialogue", which shows that the brand communication is better than the subdivision; and LV, the advertisement chooses CCTV2, which is a relatively strong group of audience, cultural level and purchasing power, and the advertising film is also a choice, which means that brand communication is rich in culture. CCTV Advertising Management Center Deputy

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But how does culture reach people's hearts?

Zhang Rongming, general manager of Beijing Ermu Underwear Co., Ltd.

Zhang Rongming, general manager of Beijing Adam Underwear Co., Ltd. said in his final summary that culture is the precious spiritual wealth created in the history of human civilization development. It always shoulders the responsibility of enriching the human mind. Its treasure lies in that it condenses the wisdom and aesthetic ability of different times and different nationalities, as well as its unremitting pursuit of truth, goodness and beauty. Its value for posterity is to find the final destination for its own soul, and the real culture is unfailing to be respected, whether they are literature, art or accomplishment, or even the form of dress and clothing in the presence of the world.

Therefore, we must find a culture that reaches people's hearts and go deep into Chinese traditional culture.

Excavate

。

In terms of brand culture, Zhang Rongming believes that it is one-sided to talk about brand culture away from corporate culture. Brand culture can not be divorced from corporate culture; in addition, enterprises should be responsible for culture; brand publicity can be aimed at today's reality, but can not ridicule morality; finally, he believes that the role of brand culture can be summed up by five key words: identification, proximity, yearning, following and loyalty.