Ningbo Clothing Is Heading For The Era Of Brand 3.
19 afternoon, to attend the fifteenth session.
Ningbo International Fashion Festival
The major media reporters and parts of the country
Merchants
Took part in
Youngor
A journey of appreciation.
The chairman of the zero research consulting group and the brainstorming host of the famous financial and TV program.
Yuan Yue
The doctor made a speech entitled "the power of the brand".
"Ningbo is one of the birthplaces of Chinese clothing brands, and the first batch of genuine Chinese commercial brands represented by YOUNGOR has sprung up."
Yuan Yue said, taking YOUNGOR as an example, the brand strategy has been launched in the past two years, and the six brands have made a new appearance. The brand positioning is clear and the product style is outstanding. We can say that we are moving towards the era of brand 3.
Yuan Yue suggested that in the process of enhancing brand strength, Ningbo clothing should pay attention to the integration of product function and design and pay more attention to it.
terminal
Link design and display, strengthen brand cycle management, and create brand that can stimulate consumers' multi sensory.
It is understood that the brand 3 era is a new concept put forward in recent years.
The era of brand 1 is the era of single announcement of media to promote consumption.
Brand 2 is the "Warring States era", competing for a lot of products, the same product has many alternative brands, the product homogenization is serious.
The era of brand 3 is to communicate and interact with consumers, and let them participate in, experience and share the brand.
connotation
And the promotion process.
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