Pacific Department Store "Quit" Beijing

7.77,0.10,1.30%, once known as the landmark of the Changhong bridge, will be pulled out. Beijing 。 Reporters from yesterday Pacific Department Store PCCW learned that the ten year old Pacific department store, Ying Ke, will officially close its customers in October 25th. Its only branch in Beijing, the Pacific department store, Wukesong, will close by the end of the year.

　　 Confirm store information

It is reported that Pacific China Holdings Limited recently announced that the adjustment of the mainland market The layout strategy will be closed by the end of the year in Beijing Pacific department stores and Wukesong shops to adjust their financial structure. The company said the Pacific department store will actively seek new sites, and the plan for Beijing's development will remain unchanged.

For the closed shop, the customer service staff of Pacific department store's PCCW said that the rental of the building was going up due to the expiration of the contract, so the store will be closed in October 25th. "Members are best advised to shop for gifts in October 24th." The customer service staff said, "about the closure of things, the company did not formally issued a notice, is also a day of a statement, and therefore did not formally notify members."

The customer service staff of Wukesong shop said that they heard the news of closing shop before the end of the year, but the company had not officially notified the grass-roots staff, so they could not casually say so. All the scorecards and shopping cards in the customer's hands need to be completed by the end of the year. After the closing of the store, Cary's points will be cleared.

Yesterday, reporters on the official website of the Pacific department store found that the "Seventh Festival" promotional advertising is still in a prominent position, the official website can not find information about the closed shop during the year.

　　 Shop sales deserted

Public information shows that in 2001, Pacific Department Store landed in Beijing and opened in Ying Ke Dian. Eight years later, the Pacific department store opened second stores in Beijing: Wukesong.

Around 6 o'clock yesterday afternoon, reporters at the Pacific Department Store Wukesong store saw that almost every counter was hung with signs for clearance sale, but there were few customers, and almost no customers stopped before the clothing, sports, jewelry and other counters. On the first floor of the men's shop, the salesmen came together in twos and threes to do nothing.

According to the insiders, the main reason for the closure of Beijing stores in Pacific department stores is poor management. Even in the busy season of weekends and festivals, there are not many customers in the shops.

Most customers who have visited the mall say that they are "quiet", usually have less discount, and some brands are very small.

　 Exergy analysis

Experts say Tai Bai is not acclimatized in Beijing.

Marketing expert Li Zhiqi said yesterday that the location of Pacific department store in Beijing was too high, and some in Beijing were not acclimatized.

"It operates well in the Hongkong market, and some products take a very high-end line because the high-end population in Hongkong has a certain scale. However, the consumption culture of Beijing and Hongkong is very different. At present, the evolution of Beijing's department stores has not reached the level of Hongkong. Li Zhiqi said, "the evolution of department stores in recent years is very severe. The past comprehensive category is an advantage, but it can not make its own characteristics without being integrated, especially if the interaction with local culture is not successful, the pressure will be great."

What is the impact of the withdrawal of Pacific department store on the department store? Li Zhiqi said that Beijing business circle is still the world of some time-honored department stores, such as Wangfujing (43.30,0.29,0.67%) and Xidan old brands are constantly evolving their business models.

"Beijing is a highland of the department store industry in China. It has a strong sense of vane. The withdrawal of Pacific department stores in Beijing market may bring a series of chain reactions in other parts of the country." Li Zhiqi said.

　 Background

At the beginning of Beijing, "opening the door is a loss."

Reporters noted that as early as 2002, a year after the Pacific department store went to Beijing, there was news of "unsatisfactory early operation".

According to the reports at that time, the Pacific Pacific Century shop in Beijing became more and more difficult after a year's operation. A deputy general manager said that the early operation of PCCP was not ideal, and the business license of PCCW was very late, which affected the investment of shops. There are also problems with the location of the goods. More than 50% of the shops sell clothing, but these clothes are basically located in the youth group. The age is too narrow. Besides, the operators used to operate mainly in the south, so the taste of food management is not completely adapted to consumers in the North.

In view of these circumstances, since April 2002, Ying Ke Dian has begun to fully adjust.

In October 2001, when the Pacific Department Store arrived in Beijing, it announced that it would soon open two stores in Xidan and Haidian, so that the Pacific department store would become a three pillars in Beijing. The second shops located in Wukesong only opened in 2009, and the Xidan store has not yet opened.

According to the official website of Pacific department store, Pacific department store is one of the businesses of Taipei Pacific SOGO department store group. Pacific SOGO department store was founded in November 11, 1987 as an integrated department store. In 1993, it began to enter the mainland department store market. Up to now, there are 10 stores, including 3 in Shanghai, 3 in Chengdu, 2 in Beijing, and 1 in Chongqing and Dalian.

Chronicle of events

1993

Pacific Department Store officially entered Shanghai. Since then, there have been many stores in Chengdu, Chongqing and other places.

2001

Pacific Department Store landed in Beijing and opened in Ying Ke shop, Changhong bridge.

2009

Pacific department store opened second stores in Beijing, Wukesong.

2011

Pacific China Holdings Limited announced the closure of two stores in Beijing by the end of this year.

　 Consumers say

Consumers said, "I don't know if the mall needs to be closed."

"Is the mall closed? Is it true?" yesterday afternoon, a young couple who came to the shopping mall of the Pacific department store, said: "I don't know if the mall needs to be closed."

Ms. Zhou told consumers that she used to come around here after work, and had a scorecard, but she didn't buy many things. "Their lowest score is 2500 points. If they really want to close, they will not be able to keep up with the exchange of gifts."

The staff of Wukesong shop told reporters that there was not a large number of customers coming to handle the procedures of integral exchange and refund card recently. "But now there are more than four months from the end of the year, and no one is normal for the time being." The staff said.