Raw Materials Shopping Mall &Nbsp; Shoe Industry Is Coming In Winter.

October 29th, 28, Twelfth China Dongguan international shoes exhibition The shoe machine exhibition (hereinafter referred to as "international shoes exhibition") opens in Houjie Town, Dongguan, known as the "world shoe capital". Reporters interviewed at the exhibition learned that footwear industry With the increase of orders, the survival pressure of enterprises is increasing sharply. Many industry veteran believe that the new round of shoe shuffle is inevitable in the next two years, and the small and medium enterprises that are cost lifeline will be washed out.

　 Cold shoes Shoe machine Fiery

The international shoe Fair is the only professional shoe exhibition in Dongguan, and has become the vane of Dongguan footwear industry. Six months ago, under the influence of the big environment, the international shoe exhibition was at a low ebb. Due to the emergence of the shoe industry's order, the organizers had high expectations for the autumn shoe exhibition. The shoe exhibition that opened yesterday did not work as it wished. According to the data provided by the organizers, the exhibition area of this year's shoes is 18500 square meters, attracting 460 exhibitors at home and abroad to participate. Nandu reporters found at the scene that the scale of the exhibition has not yet recovered to the level before the financial crisis, or even less than the trough in the first half of this year.

Yesterday, the product shoe exhibition area showed somewhat deserted. By contrast, the popularity of the next shoe machine exhibition area is obviously hot. "Today, there are very few shoe products, because the buyers and retailers are looking at the finished products, and their profit margins are very small, so they are not very active. The more fire in the shoe machine is mainly because the manufacturers hope to find some new equipment and technology here to reduce the cost." Exhibitors Hong Kong funded enterprises chairman Wang Wei told reporters.

Wang Wei pointed out that behind this phenomenon is the shoe industry in Dongguan is in a very awkward period. The influence of various factors will drive shoemaking enterprises back to the crossroads: one is to succumb to the pressure of survival, continue to find ways to lower costs, and the other way is transformation, which is no easier road than the former.

　 Increase in export volume

Zhu Yulun, the chairman of Hongkong international exhibition company, also pointed out that the popularity of shoemaking machines is a measure to deal with labor shortage. It has not brought the shoe industry's peace of mind. "We are very surprised that a few shoe makers did not participate in the exhibition this year because they could not get the machinery to be exhibited, and they sold out, and the business was excellent. But at the moment, we are all worried. Is this rebound sustainable?

Zhu Yulun did not give an answer to the puzzle that plagued the footwear industry, but he said that it can be seen from the current export data. The volume of exports has increased and the unit price has decreased. This is a dangerous signal. "For every 100 pairs of shoes imported from the United States, about 80 pairs come from mainland China. If we pursue production again, it will not be a good thing, instead, it will lead to anti-dumping. He believes that the current situation has not allowed enterprises to rely on low prices to survive, shuffle is inevitable.

　　 Two years or big shuffle.

Wang Wei, chairman of Bei Jia shoes industry, explained the present environment of shoe industry more clearly. "Now it can be said that the mouth has entered another orbit. In the international market, the volume is coming up, but the price is very high. Now the customers are looking for new suppliers because the price of the original suppliers is not enough. He used to do 3 yuan, he hoped you could make it out of 2 yuan, but how could it be? "

He pointed out that the recent economic data released by the state have also indicated that inflation is serious. Cotton and other materials even have 30%-50% price rise last year. Coupled with the difficulty of employment, the profits of the general manufacturing enterprises are shrinking rapidly. "But our shoes can't rise 30% or 50%, and 10% will jump up."

"At present, the external environment fluctuates greatly, and the enterprises doing production, especially those producing finished shoes, are very stressed. I don't think this awkward period will last for a long time. In the second half of this year and next year, the impact on manufacturing enterprises will be very large, and many enterprises will fail if they fail. Wang Wei said.